
Macy’s vs Gimbels - The Frontiersman and the Whaler | 1
Business Wars
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The Rise of Rivalry: Macy vs. Gimbel in Retail History
This chapter delves into the intense competition between R.H. Macy and Adam Gimbel during the 1850s, focusing on innovative marketing strategies that influenced consumer behavior. It details Gimbel's expansion successes and Macy's challenges, setting the foundation for future market competition in New York City.
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