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Focusing on the Process When Results Matter
FAREWELL
Why Twitter Feels So Icky?
"We're monitoring subscribers and cliqus in our emales as best the data we can have," he says. "It's like this weird catch 22 that the reason that we can reach people on twitter is because our twitter feeds are useful" He adds: "When we're trying to sell them the book, it can often feel like then we're doing the very thing that they normally don't do"
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