Evolving Real Estate: Zillow's Transformation from Advertising to Transactions

This chapter explores Zillow's evolution from an advertising-based platform to a more integrated model that enhances the home buying and selling process. It highlights the company's shift towards a consumer-empowered transaction experience, reflecting successful marketplace strategies.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app