4min chapter

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Zillow CEO transition: A conversation with Rich Barton and Jeremy Wacksman

GeekWire

CHAPTER

Evolving Real Estate: Zillow's Transformation from Advertising to Transactions

This chapter explores Zillow's evolution from an advertising-based platform to a more integrated model that enhances the home buying and selling process. It highlights the company's shift towards a consumer-empowered transaction experience, reflecting successful marketplace strategies.

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