i've often wondered, like, maybe there should be some kind of incentive, whether it's from health insurance companies or from even the government. Ye, i mean, it's a super interesting question to think about. I think you're on the right track. And ought to divulge too much, but, ah, i think we have enough data. We good metrics associated with what are the things that we should encourage people to try to shoot for and then how do we incentivize them?