2min chapter

NN/g UX Podcast  cover image

27. Customer Journey Management (feat. Kim Salazar, Sr. UX Specialist at NN/g and Jochem van der Veer, CEO/Co-Founder of TheyDo)

NN/g UX Podcast

CHAPTER

How to Design Omni-Channel Journeys

Kim Salazar is a senior UX specialist at NNG. Her focus area was on longitudinal experience design. She says omni-channel journeys are experiences that people go through to achieve a larger goal. Yocum: How did you end up in journey management?

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