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Ep741 | Why You Should Run Your Cash-Based Practice Like A Chicken Shop

The P.T. Entrepreneur Podcast

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Narrowing Down for Success: Lessons from a Chicken Shop

This chapter explores the significance of specializing in a specific niche within physical therapy, likening it to a successful chicken shop with a limited menu. By focusing on a target audience, practitioners can optimize their services, improve patient outcomes, and enhance their marketing strategies.

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