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#483: Jim Collins on The Value of Small Gestures, Unseen Sources of Power, and More

The Tim Ferriss Show

CHAPTER

Building Enduring Companies

This chapter explores the foundational principles necessary for creating lasting businesses, emphasizing disciplined leadership and the importance of authentic purpose. It examines the role of Big, Hairy, Audacious Goals (BHAGs) in fostering growth and contrasts the integration of creativity with discipline. Through the lens of Patagonia's sustainable practices and Yvonne Chouinard's philosophy, the chapter highlights how a dual focus on purpose and profit can drive meaningful social change.

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