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351 | Farhan M. Haroon: CEO Haleon Pakistan, Healthcare & Transforming the Pharma Industry

Thought Behind Things

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The Evolution of Pricing

I'm trying to understand how this potentially can evolve, right? Like a solution to gain a raise in the car. I had the good fortune of having getting panadol from Dubai and its magnitude higher. And understandably so, I'm not arguing both expensive or essential medicine. But how can it be like, those different economies can, it's not the difference,. How do you justify that? Do you have a material packaged Dubai? Let's say those are bigger, but how do they justify that? How does that sort of work?

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