The Impact of Lionel Messi Joining the MLS

The season has been getting stronger as it's been going on. We're realizing that there's ways we know how to build on this and data drives a lot of that. One of the bangles kind of big Twitter profile guys I followed didn't know who Messi was, which seems incredible to methat anyone that follows any form of sport doesn't know who Lionel Messi is. The moment when he hit his walkoff free kick, everyone just looked around and went, that just really happened. That really just happened on our screens right now. But, you know, Messi moves the needle on every single front of our business right now,. Whether that's ticket sales, consumer products and Jersey sales