How Calm Built a $2B Media, Content Marketing, & YouTube SEO Empire
The Ross Simmonds Show
00:00
How Calm's Free Tools Are Driving Traffic to Their Website
Currently, there are more than 2.2 million backlinks going to Calm's website. Over the years of Calm producing this content, they've been able to create that content moat where for competitors to surpass them, they would need to invest significantly in producing a tons of blog posts. This all comes down to knowing your audience and knowing how to craft headlines that are rooted in search. For example, right now, you could type in 45,000 different keywords and Calm would show up.
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