3min chapter

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Tim Pool Breaks Down His Fall Out With Vice | PBD Podcast | Ep. 266 | Part 1

PBD Podcast

CHAPTER

The Importance of Ad Rights Assignment in Media

In the 2010s, what was called ad rights assignment or ad rights sales. All of these media companies would take their gold standard brand they'd pay for and go to another website that generate a click farm. The advertiser thinks they're buying the gold standard of content. What they don't realize is their ads are being assigned to a garbage click bait website no one actually reads.

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