A trend that we've seen recently is individual creators partnering up with, i guess, for want of a better term, operators work week. They aquahire various media companies and creator ligd media companies to focus on what they're doing. Stu: My biggest concern with that model is the vast number of industries that they're in,. None of which are truly a scale. Means it's harder to sell. By thend of this year, i'll have seven btobe publications, and the sales team supporting that is like 12 people by the end of the year.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jacob Donnelly, GM of B2B at Morning Brew and creator of A Media Operator — a media business covering the business of media.
We jump straight into the good stuff, including:
- how should media brands think about monetizing their email audiences?
- what growth channels worked for the AMO newsletter?
- paid subscriptions vs advertising — which revenue stream wins?
... and much, much more.
You can find Jacob on Twitter at @JayCoDon and Louis at @louisnicholls_
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