A trend that we've seen recently is individual creators partnering up with, i guess, for want of a better term, operators work week. They aquahire various media companies and creator ligd media companies to focus on what they're doing. Stu: My biggest concern with that model is the vast number of industries that they're in,. None of which are truly a scale. Means it's harder to sell. By thend of this year, i'll have seven btobe publications, and the sales team supporting that is like 12 people by the end of the year.

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