How to Scale a Social Network

Coopers went from 50,000 to 500,000 overnight. The company's first goal was to prove it out at 10 college campuses outside of Virginia Tech. We had a database of all 2000 schools in america and we got their primary color and their secondary as a hex code or you know whoa. For a $3 shirt it cost us $3 so we did these in mass over time because it became such a good marketing vehicle.