#49 - B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Importance of Buyer Enablement in Marketing
You need to make sure just as you would with any content or any approach is who is your buyer what are the buyer personas and then specifically in this situation you want to understand not just your buyers and personas but their internal processes. Most likely you already have content so then you need to audit the content making sure does it fit the bill in terms of those stages that we're talking about? You know at the gathering requirements or is it at the not knowing that there was a problem is definitely a lot involved and it's not a not a small undertaking.
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