Using Artificial Intelligence to Change Customer Behavior

Consumers expect their financial institution to use data and insights collected over time to deliver personalized recommendations based on transactions and behavior in the past.

Fortunately, banks and credit unions have access to solutions that can drive insight discovery, outcome predictions, and task automation. The challenge is to implement these capabilities at the speed and scale that customers expect.

My guests on the Banking Transformed podcast are Greg Gruning from Segmint and Brian Lindenmann from Busey Bank. Greg and Brian discuss how banks are using data and AI to drive digital transformation and grow revenue by optimizing the customer journey across channels.

This episode of Banking Transformed is sponsored by Segmint

Segmint empowers financial institutions and financial technology providers to easily understand and leverage data, interact with customers, and measure results. Derived from billions of transactions, Segmint provides the fastest and most accurate customer insights through advanced data tagging, categorization, and contextualization. Our insights enable all functions of an organization to inform strategies including competitive analysis, risk, marketing, customer experience, and product innovation.

Visit HERE to learn more about Segmint.