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2min chapter
Marketing Strategies for Every Marketing Budget
Marketing Against The Grain
How to Win a Category at $10 Million in ARR
Trying to lead a category at such an early stage can really make or break the company. You're divert and resources from what the lifeblood of the company is distribution. If you follow your route, I agree with those things. But if you don't do none of that positioning, none of the differentiation,. None of the corporate strategy to actually be positioned when the category is so cool. That's one thing but it doesn't matter when somebody comes and disrupts you on features and product market fit and you're screwed.
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