Trucking Matters - What's the Decision Making Process?

Sally Kohn: We knew that there was a lot of inefficiency and it's hurting both sides. And we've kind of seen that roller coaster ride for several years of our respective careers. Now we have the data to say, where can that be done? Where is it the most advantageous? You can get some of those early adopters using these insights. So it's really letting the judgment at the beginning to sort of say, you know, this is our life's work. Let's figure out a place where it kind of makes sense"

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