3min chapter

The Powers That Be: Daily cover image

TikTok Shopping Wars

The Powers That Be: Daily

CHAPTER

The Evolving Landscape of Fashion and Influencer Culture

This chapter explores the shift from quantity-driven to quality-driven shopping experiences, especially influenced by contemporary creator culture. It also highlights the role of influencers in transforming the luxury goods market, alongside reflections and insights from the LTK Con event.

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