Marie Johnston on health psychology and the power of behavioural shifts
The Life Scientific
00:00
The Biggest Behaviour Change There's Ever Been
psychologist has been very involved in investigating the behaviour of Covid. We were quite surprised that it wasn't what people thought about the illness that determined whether they had heard or not. Being scared of Covid thinking it was serious, thinking we were going a long time didn't seem predictive. The things that were reliably predictive were what people intended to do and whether they thought they could do it. Those two things were consistently there. So we then tried to do little experiments about enhancing self-efficacy to see if we could increase intention. And we're still kind of working on that.
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