Mastering Buyer Engagement

This chapter explores strategies for boosting sales by understanding different buyer types and their motivations. Through examples and personal anecdotes, the speakers emphasize the importance of timely communication in capturing clients' attention, particularly during moments of urgent need.

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Selling doesn’t have to feel scripted, pushy, or awkward. In this episode, co-hosted with my husband Chris, we sit down with our good friend and one of the top sales and messaging experts we know, Jillian Murphy. She breaks down the exact framework she used to help clients close $108K in 32 days and a $30K turnaround, ways to close high-ticket offers right inside the DMs, how to connect with different buyer personalities, and why the language you use in your content determines who you attract. Get ready to make sales with confidence and start attracting the right clients!

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HIGHLIGHTS

00:00 What is sales for you?

07:30 Where the “ick” around sales comes from and how to overcome it.

12:45 The 4 main buyer types (and how to sell to each one).

19:00 The content strategy that is outperforming B-rolls in 2025.

22:45 Jillian’s two-part framework for closing sales in the DMs.

26:00 Do’s and Don’ts of selling in the DMs.

32:00 How do you handle objections?

35:00 Client success stories from $30K turnarounds to $108K cash in 32 days.

44:00 How AI has changed sales.

45:30 Which platform to grow on vs. which to nurture on.