2min chapter

The Knowledge Project with Shane Parrish cover image

#19 Rory Sutherland: The Psychology of Advertising

The Knowledge Project with Shane Parrish

CHAPTER

The Costly Signalling of Innovations in the Darwin Economy

It's more expensive to go cutting own a christmas tree than it is to show up at home depot and buy a pre cut, real tree. The reason people persevered with cars is because of the status and the novelty sothe there are whole technologies which don't make sense purely in terms of utility. I think an awful lot of human innovation has been made possible by really a combinate no, geffrey miller agrees with me on this, but he he's much better.

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