How I Built This with Guy Raz cover image

UNTUCKit: Chris Riccobono

How I Built This with Guy Raz

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Pivotal Moments in Brand Growth

This chapter explores the critical shifts in Untuckit’s journey during 2015-2016, highlighting the founder's leap from a stable career to launching a physical store in Soho. It captures the thrill of customer interaction and the challenges faced in the competitive fashion landscape.

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