Introduction

Cherell Cerol joined the sleep walnes brand in 20 18 a c m o, before taking on the roll of co in may 20 20. She has completed eve's rebuild strategy six months ahead of schedule with a view to accelerating the business by leveraging the company's strong brand and product portfolio. The watch word, however, is balance and focusing on custom experience and business resilience avoid a growth o ol, cost mentality. To day i'm joined by cherro calvally, c o of east sleep.