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664: The $1 Product Challenge

The Side Hustle Show

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Understanding Customer Dynamics and Effective Funnel Strategies

This chapter explores the financial intricacies of customer acquisition, focusing on how a small segment of customers drives substantial revenue. It also highlights the importance of testing marketing funnels with free traffic before ad investment and introduces the concept of a $1 product as a strategic entry point for guiding customers through a sales funnel.

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