How LEGO used play time to unlock creativity - Julia Goldin, Global CMO, LEGO
Uncensored CMO
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Strategies for Focus and Building Strong Teams
In this chapter, they discuss the importance of focus and building strong teams when choosing where to put their energy. They emphasize the need for a clear strategy and alignment within the organization, while also highlighting the value of being available to sparring, providing input, and solving problems for their team. They stress the transition from doing the work to leading others and the importance of employing experts in different areas. Lastly, they share advice for someone starting a marketing career, including being less self-concerned, taking risks, and being open to learning.
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