Microsoft Interactive paid 12 point seven billion dollars to acquire zinga, the famed maker of farmwill. The very next day, microsopt went on to acquire gaming giant activision, blizzard eight v i for 68 million dollars. This is an extremely interesting development considering the sizable investment microsopt is willing to make. It seems microsopt has to realize the true potential of content, content that it monitizes by way of a subscription service titled the x box game pass.