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Episode 10 | Understanding Open Loyalty with Brent Annells

Brand Next

CHAPTER

The World Cup Is a Global Sport Perspective, Right?

Cricket Australia is launching a digital collectible membership club around one of the top five players in the world. It's designed to be a membership past that brings you into the community and signifies your true fan. Three different digital customizable collectibles, one at Lord's,. There's like a million dollar catching prize at the end of the whole thing which builds up throughout the competition. We're not entirely sure what the right combination of things is to do here, but it's not meant to be.

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