How I Built This with Guy Raz cover image

Lululemon Athletica: Chip Wilson (2018)

How I Built This with Guy Raz

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Foundations of Lululemon

This chapter recounts the early inspirations and key decisions made in launching Lululemon Athletica, focusing on the unique needs of female athletes. It discusses the innovative approach to merging functionality with fashion in athletic wear and the significance of strategic branding choices. The narrative also emphasizes the importance of effective marketing strategies and the team's role in overcoming early challenges to establish a loyal customer base.

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