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Elizabeth Holmes: How she deceived the world (part two)
Nudge
The Power of the Labour Illusion
The labour illusion is a psychological phenomenon that makes potential customers value something more. Elizabeth Holmes used it to help her get investment in Veronos' new machine, Edison. She also showed how the company's website looked at certain points in its history. This week on Inbound we'll be talking about HubSpot's annual inbound conference and why tickets are selling out fast.
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