S2E132 How to Say No and Smile
It's a Good Life
00:00
Introduction
Brian the Feening: It is more important to be respected than light in business. In real estate, he would cut his commissions or fees to please somebody. He found that when he delivered the difficult things and had the hard conversations with my clients, they actually respected me more than their peers. Now we're going to talk about value of being respected rather than liked.
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