Case Interview Preparation & Management Consulting | Strategy | Critical Thinking cover image

587: How to build a resilient and lasting business (with Sandeep Chennakeshu)

Case Interview Preparation & Management Consulting | Strategy | Critical Thinking

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How to Copy a Company's Product

I used to be a user of Ericsson phones way back in, I think 2003 or 2002. When you look at a company, you have to look at it holistically and that is what we talk about in my book. We basically were trying to basically be Nokia without having their attributes. And that was the wrong thing for us. So any company, just looking at another company and Trying to mimic its products won't be good enough.

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