In the publisher ad server market, Google has 90% market share. That means almost any major website that you go to will be using Google's systems. In the world of smaller ads, we will super dominant. And then in the world of bigger advertisers, the suit said it had around 40%. It's still hefty chunk of the market.
The Department of Justice wants Google to break up its advertising business. The Wall Street Journal’s Keach Hagey explains how the DOJ’s antitrust suit could reshape the internet.
This episode was produced by Amanda Lewellyn, edited and fact-checked by Matt Collette, engineered by Patrick Boyd with help from Efim Shapiro, and hosted by Noel King.
Transcript at vox.com/todayexplained
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