The Benefits of Being Big in Business

Fitness is one of the biggest, I would say the most lucrative areas to excel in. There are so many ways you can monitor so many potential business opportunities as a result of that. If you're an elite fisherman and you've got a big fishing channel, there aren't a huge number of ways you can monetize that. And therefore if you look good, that lends itself to that, right? So I think we're a business standpoint.