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S2. Ep. 13: Sustainability Marketing with Maddy Cooper
That's What I Call Marketing
The Role of Marketing in Sustainability Marketing
Sustainability has to be core and central to the business, right? And where the business is going. So that I think is a key part of where florist is going to focus on sustainability. It needs to come from a CEO and like a full board down. That's why it's been so powerful at Unilever because it is sustainability is the business strategy. The ones that think of it as a box sticking exercise don't deserve to thrive particularly.
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