2min chapter

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The Guy Mafia, Agency Affiliates, Mini Katanas, and More

My First Million

CHAPTER

What Second Time Entrepreneurs Don't Think About Pricing

There's a lot of things that second time or third time entrepreneurs don't think about. So they'll think like, oh, I'm just going to make a cool product and they'll somehow get into people's hands. That's false. You got to have marketing baked in or like it's got to be part of like the ideation phase marketing. The second thing is pricing. They think,Oh, I'll just charge $5 a month and I'll get like millions of people to buy this. And then you actually start doing it. And you're like, wow, this is incredibly challenging to get thousands or tens of thousands, let alone millions ofpeople to buy something that

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