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How to Build a More Profitable Retainer Model for Your Agency

The Agency Profit Podcast

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Navigating Agency Retainer Models

This chapter explores the intricacies of tracking time and expenses within agency retainer models, highlighting the critical distinction between billable and non-billable hours. It emphasizes the importance of effective client management and discusses strategies to maintain profitability through frameworks like recapture, re-scope, and replace. Additionally, the chapter analyzes the impact of different retainer types on account management and explores innovative billing models that enhance client satisfaction.

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