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How to Make Decisions in the Media
I think what people are looking for is a conversation. And that's something I'm trying to do from my years in the media is explain, break down those barriers. So we use Instagram Stories, which is like the last chronological aspect of social media. That's not algorithmic. We might do anywhere from 30 to 60 stories, individual stories. They might cover anywhere from a dozen to two dozen news issues. It doesn't look like it's significant at times. Not yet. You've got a TikTok account; you need to pick a couple platforms that you can do well because they're all well-known.