The $10B Music Industry Problem & How Web3 Solves It | Nigel Eccles @ Vault | #198
The Milk Road Show
00:00
The Power of Unlockable Content
In 2020, I started playing around with crypto and I started to sort of say, well, this is actually a really cool technology. We've created a way for artists to create limited editions that they say to their fans, there's only 50 or only 100 of you can actually listen to this. And so what we've actually done is create something in music that has never really existed before is not really existed much before - which is scarcity. There was something really powerful about this concept of I own this. You just don't know until you try it and you get there.
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