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Building Software Profit Streams

Digital Transformation Podcast

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How to Lower Your Prices to Recoup Profits

"It may be counterintuitive to lower your prices, but it might make sense," he says. "When we look at changing prices, you want to know what's the triggering event" The trigger could be a supplier lowering their price or an internally improved product being released. 'You can see them lowering the price of some of the older Witcher games'

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