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Introducing The Wilderness Chapter 1: The Divide
Pod Save America
Focus Groups Aren't Random
Campaigns, political organizations and some media outlets conduct focus roups in addition to polling surveys. In a focus group, you're not making those same kinds of decisions. You are asking open ended questions. People are screened and recruited so that you're talking to a set of voters with certain backgrounds and characteristics. Voters who we know from poles and other data might decide to either vote republican or not vote at all.
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