SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
Sleeping Barber - A Marketing Podcast
00:00
Do You Have a Loyalty Strategy?
Loyalty is defined as some one or a person that prefers one brand to t next. It's not something that's happening once every quarter, ithing that changes your behaviour and loyalty. What i found fastening when she went into the co-op retalked able reach in frequency. She said if you had two dollars, and you can buy and each household cost a dollar, ye, it would make more sense to spe to buy two households versus doing hitting one household twice. I love that e, because then it really can't help set up some sort of framework for yourself from a marketing perspective.
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