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Signifier Vs. Sign (Aphorism 4)

Why Theory

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Is Coffee the Same as a Cigarette?

Coffee is a sign of how busy you are, says the writer. Coffee signifies that he's working hard and doesn't have time to sleep enough hours in the night. Cigarettes signify an anxiety or contemplative thing about smoking. Writer: The reason people get started on addictions is because of the signification those things have.

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