9min chapter

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

406. Why We Buy w/ Patrick Fagan (Refreshed Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

Impact of Background Noises on Online Shopping Behavior

The chapter explores a research study analyzing the effects of different background noises on online shopping behavior, revealing how sounds like classical music, baby crying, and birdsong influence purchase intentions and consumer perceptions. It also discusses the influence of weather on car buying decisions, the impact of Facebook usage on self-esteem and loneliness, as well as the role of technology in attention spans and deep thinking.

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