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Unilever's marketing refresh and the rise of B2B creators

The WARC Podcast

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Shifting Focus: From AI to Human-Centric Marketing

This chapter explores the transformation of marketing strategies, particularly at significant events like Cannes, emphasizing a move towards human-centric campaigns over AI-driven approaches. It highlights the importance of creativity and societal understanding in branding, arguing that businesses must adapt to emerging cultural needs to succeed.

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