The NIL

In most of these college towns, you're not allowed to partner with the premium brands. The top brands are going to be a sponsor of Michigan State. If I'm going to say these bins, I'm not coming to give you a deal. You don't have a premium brand. So why would I come given you a deal? And you haven't been in line with premium brands. It's still coaches in college football, basketball, all of these sports that still don't want the players to profit off of their name,. That's crazy.