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How Terrible Policies Will Kill Your Business

Marketing School - Digital Marketing and Online Marketing Tips

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The Importance of Prioritizing Brand Reputation and Handling Customer Complaints

This chapter explores the negative impact of not refunding customers for a bad experience, highlighting the importance of prioritizing long-term brand reputation and building goodwill. It features a specific event where VIP attendees were disappointed and how the organizers handled the situation by downgrading them and providing partial refunds.

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