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#305: Daniel Pink — How to Make Better Decisions and Be More Creative

The Tim Ferriss Show

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Who Is Not Going to Buy This Book?

Pitching films just aya styl it's li it's a huristic. The big mistake that that everybody writing b and if there's one take away from this conversation for prospective writers out there, is this. They always want to say everybody. And it's not. People have a hard time saying, everybody'll buy this book. But if you know what the book is about, where it fits into the market place of ideas, why it's different from anything else that came before it, i think those components are really essential. Io writes to tell me who the book is not for. Tell me who's not going to buy this book? I try to focus on logical slash rational

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