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Ben Kovler: Live Q&A w/ Founder/CEO of Green Thumb Industries $GTII

Value Hive Podcast

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The Canaba Space - Why Did You Settle on the M S O?

i want to dive in to write wright that initial founding. So look at the cannaba space, and, you know, excuse my pun, but it's just this huge greenfield area of,. like, so many options from where to start business is. And then specifically, why did you settle on betting on consumer brands? Cause you're because you're making a clear bet, right? And it's one that the bulls think is correct, where brains are going to matter into space.

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