Is DTC Dead or the Final Nail in the Coffin?

Sustainability of a long-term business is not going to be based on like supply and demand it's fine demand. If you're churning through 150 200 000 customers a month and nobody's repurchasing i mean you're you run out of people pretty quickly. retention if businesses have to be around and profitable for longer than three years will be a largerYeah so i'll get back to the twitter thread but first i'll say yeah i think there's a ton of talk about like dtc is dead like that the final nail in the coffinso i want to hear your thoughts i'll just stop it but here here are mine um  i think dtc as the business model