The Mall is Dead (Long Live the Mall)
Decoder Ring
00:00
The Story of Northland
Gruent proposed an outdoor shopping complex that could give hudson's grandeur and centrality in the burbs. Northland was covered widely in the national press and praised to the skies because, despite having ten thousand parking spaces, it seemed to free suburbanites from their cars. It birthed a common and confusing naming convention for malls, in which they are titled based on their orientation to a city's downtown.
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